Rocco’s Pizzeria – Rio Rancho, New Mexico (CLOSED)
In an age of sensory bombardment, we all occasionally experience a phenomenon known as an “earworm.” Earworm is a literal translation of a German term for a song (particularly an annoying one) stuck in someone’s head. For some it’s the Gilligan’s Island theme song. For others, it might be “It’s a Small World” or the Beatles’ “Yellow Submarine.” In the 1960s, one television commercial was responsible for an earworm that afflicted many of us in the Albuquerque viewing area. It was a commercial for Peppino’s Pizza Joint and the words to its annoyingly catchy jingle were “The p-pizza’s p-perfect at Peppino’s, the p-pizza’s p-perfect at Peppino’s p-pizza joint.” I’ll bet some of the more “seasoned” (geriatrically advanced like me) members…