Chocolate Cartel – Albuquerque, New Mexico

“Strength is the capacity to break a chocolate bar into four pieces with your bare hands — and then eat just one of the pieces.” Judith Viorst, American Author & Journalist “Betcha can’t eat just one.”  In the early 1960s, Lay’s Potato Chips made that slogan a household phrase, in the process increasing potato chip sales significantly and opening up new markets internationally.  Today, North Americans consume approximately 1.2 billion pounds of potato chips every year, making it the most consumed snack food in the entire continent.  There is no physiological basis, however, for Lay’s assertion that its salty snack favorite is so addictive it can’t be resisted.  The same can’t be said of chocolate Chocolate most assuredly does have…