Thai Vegan – Albuquerque, New Mexico
“What’s in a name? That which we call a rose By any other name would smell as sweet.” – William Shakespeare Contrary to the Bard of Avon’s most famous sonnet, what something is named does matter. It matters at least as much as what it is. Some would say, in fact, that a name is everything. If a steak restaurant was named Rotted Meat, it’s unlikely it would entice enough diners (much less pedantic critics) to ever discover it serves four-star gourmet quality cuisine. Diners would stay away in droves and those intrepid enough to visit would likely find the suggestive nature of its name greatly diminishes the deliciousness of the food. A restaurant’s name is its identity. The right…