Bob’s Burgers – Albuquerque, New Mexico

“Bob.” Advertisers (as well as television and movie producers) realize there probably isn’t a better example of an “every man” name, typically portraying Bob as the average wage-earning man about town. Few would argue that Bob, a diminutive of Robert, isn’t a very vanilla and common name. In fact, according to Social Security Administration data it was the fourth most common name in the United States with 9.5 instances per 1,000 people as of 2013. Despite that popularity, advertisers seem to prefer naming the metrosexual males they portray something like Brad or Troy (sorry BOTVOLR). Bob’s Burgers in Albuquerque, Los Lunas, Las Cruces and Rio Rancho precedes the animated television program by that name by 48 years. Brothers Tom and…

Tia Betty Blue’s – Albuquerque, New Mexico

Tia Betty.  If the name conjures images of a dowdy old woman, a face etched with wrinkles and thinning grey hair pulled back neatly into a bun, you’re probably not alone.  Not even the youthfully ribald nonagenarian Betty White can alter the contemporary stereotypes ascribed to the increasingly anachronistic name Betty.  It wasn’t always the case.  In fact, there was a time  Betty was one of the most popular girl’s name in America and not just as a diminutive of Elizabeth or Bethany. According to the Social Security Administration, Betty was the fourth most popular girl’s name in the 1920s with more than 283,000 babies so christened.  Betty was an even more popular name in the 1930s when it ranked…

Red or Green–New Mexico’s Food Scene Was on Fire in 2021

The COVID-19 pandemic has prompted a cautious reemergence into a world where “normal” is constantly being redefined. New Mexico’s restaurants continue to push boundaries, shift paradigms, and invent new and better ways to serve their guests.  2021 saw the proliferation of the “ghost kitchen” concept.  Bold restaurateurs began pushing back against parasitic delivery companies that misrepresented alliances with the very restaurants whose profits they usurp.  Branded meals–ingredients, recipes and pre-cooking started by a restaurant and finished at home–became a part of the fabric that is dining out.  So is the ever-increasing shift to off-premises dining and the growing popularity of food trucks.  Menus were increasingly streamlined, in part to supply chain issues and staffing shortages.  Most diners agree 2021 was an improvement…

Holy Burger- Albuquerque, New Mexico

During his 40-year career as a radio and television broadcaster for the York Yankees, Phil Rizzuto made “Holy Cow” his trademark exclamation. Similar to Yogi Berra, another legendary Yankee personality, Rizzuto became beloved for his snafus and humor: “Uh-oh, deep to left-center. Nobody’s gonna get that one! Holy cow! Someone got it.” In 1985 when the Yankees retired his uniform number 10, they paraded a live cow with a halo propped on its head onto Yankee Stadium. During the ceremony the “holy cow” knocked Rizzuto to the ground, an encounter he described thusly: “that big thing stepped right on my shoe and pushed me backwards, like a karate move.” The comedic broadcaster’s “Holy Cow” catchphrase became further cemented in pop…

Santiago’s New Mexican Grill – Albuquerque, New Mexico

In Act II, Scene II of Romeo and Juliet, the immortal soliloquy “what’s in a name” is uttered for the first time. In business, the power of a name in branding a company is everything. A name can either attract or repel customers. Ralph Liftshitz, for example, didn’t think his birth name had enough panache to succeed in business so he changed his name to Ralph Lauren. Today, the Ralph Lauren brand is synonymous with providing quality products and creating vibrant lifestyles. The power of a name in branding a restaurant can make all the difference in the world, especially in ascribing the quality of authenticity. A Middle Eastern restaurant named “Bob’s Kebabs” would certainly not fare as well as…

Red or Green–New Mexico’s Food Scene Was on Fire in 2019

In 2017, legendary Los Angeles Times restaurant critic Jonathan Gold declared “food blogs are dead. There are still some people doing them, and there are still a bunch of cookery blogs where people are wrestling with cupcakes, but Instagram has so totally and thoroughly usurped whatever blogs used to do.” Much as I respect and admire the only restaurant critic to ever earn a Pulitzer Prize, there’s at least one blog that’s not quite dead. It’s not even on life support. In 2019, Gil’s Thrilling… actually experienced an upsurge in visits. For that I thank you. 2019 was another banner year for Gil’s Thrilling (and Filling) Blog as several milestones were achieved. Most significant to your roving gastronome was evidence…

Griff’s – Albuquerque, New Mexico (CLOSED)

NOTE: On Wednesday, July 5, Griff’s announced that it will be closing its Albuquerque location on July 6th. According to the post, there have been too many incidents at the location making it “unsafe and undesirable” to continue operating there. Griff’s has other locations in Texas and Louisiana. The company said it hopes to return to Albuquerque someday Adults of my generation lament that what separates McDonald’s, Burger King and Wendy’s from the hamburger chains with which we grew up is certainly not a superior product. It doesn’t take much to figure out that the “big three” sit atop the lofty burger throne because of aggressive product innovation and clever marketing that captured the young demographic. The big burger threesome…

2013: A Thrilling (And Filling) Year in Food

Tis the season…for year-end retrospectives in which the good, the bad and the ugly; the triumphs and tragedies; the highs and lows and the ups and downs are revisited ad-infinitum by seemingly every print and cyberspace medium in existence. It’s the time of year in which the “in-your-face” media practically forces a reminiscence–either fondly or with disgust–about the year that was. It’s a time for introspection, resolutions and for looking forward with hope to the year to come. The New Mexico culinary landscape had more highs than it did lows in 2013. Here’s my thrilling (and filling) recap. January New Mexico restaurants began garnering recognition early in January when Food & Wine compiled a list of the nation’s “best taco…

Wings ‘N Things – Albuquerque, New Mexico (CLOSED)

The “language of love.”  It can reduce the most eloquent of women to twaddling teeny boppers and the most macho of men to cooing grade schoolers.  It is most active–some would say most infantile–when the biochemical pathways of love are waxing to a peak during the relationship stages between infatuation and falling in love.  It’s when cute nicknames–those mushy, syrupy terms of endearment–are created and used in place of actual names, when phone calls don’t end because neither party can hang up. Not even Jerry Seinfeld was exempt from the language of love.   Renown for his cooly detached approach towards commitment and for breaking up with women for the the most picayune of reasons, Seinfeld may have, in fact,…

Harla May’s Fat Boy Grill – Belen, New Mexico (CLOSED)

Many of us who grew up in small town America during the 60s sometimes pine for the more innocent days of our youth–the days before cable television gave us hundreds of channels (and nothing to watch) and video games became the only form of exercise (albeit, of their thumbs) our children get. Back then, the movie theater was the town’s cultural center. It was where small-town America congregated to see Hollywood blockbusters (about two years after they hit the big cities) as well as movies which introduced our innocents to the Hell’s Angels, Bruce Lee, Godzilla and campy Sonny and Cher movies. The small-town American theater in New Mexico also meant Cantinflas, the campesino once referred to by Charlie Chaplin…