Tag: James Beard Award Nominee – Best Chef: Southwest

Until 2008, the notion of gourmet culinary offerings being proffered by a mobile conveyance was unheard of.  Prior to then, food trucks were (often rightfully so) known as “roach coaches or even worse “barf buggies.”  Roach coaches were an eyesore, a medium of last resort usually parked at construction sites, manufacturing plants, public parks or basic military training bases where captive trainees had no alternative.  Roach coaches were a pure convenience with no pretense to gourmet (or even good) cuisine.  Most of them hawked simple fare such as hot dogs and tacos as well as potato chips, cigarettes, candy and chewing gum.  During the era of “convenience stores on wheels,” food trucks weren’t worried about building a brand.  Nor were…