KūKri – Albuquerque, New Mexico
In one of the most famous soliloquies ever penned, Juliet Capulet pondered “What’s in a name? That which we call a rose by any other name would smell as sweet.” As restaurateurs know, the success or failure of a new restaurant can hinge on many factors, not the least of which is an intriguing name. Great restaurant names can create an aura that elicits salivation even before a guest has stepped through the door. A restaurant’s name should add to its allure not cause potential guests to ponder what the heck it means. That is…unless you’re a logophile (someone who loves words). Those of us with that particular affliction try to figure out a word’s etymology (study of the meanings…