Grassburger – Albuquerque, New Mexico
For nearly a decade, television viewers have been subjected to a very successful advertising campaign depicting contented cows talking and singing about the pleasures of life in sunny and warm California. The slogan for the “happy cows” campaign’ is “Great cheese comes from happy cows. Happy cows come from California.” The campaign would have you believe the cows are happy because they feast and frolic on a diet of delicious grass from verdant hillsides and not on troughs full of grains which don’t taste quite as good. I don’t know about cows being happier because they graze on grass, but can certainly attest to being a happier diner when enjoying a diet of grass-fed beef. Generations of New Mexicans, particularly…
