Announcer: “The story you are about to read is true.
The menu has been changed to showcase the delicious mashup of Korean and Mexican cuisines.
Roy Choi: “This is the city: Los Angeles, California. I work here. I’m a chef.”
Since 2008, there’s been a dragnet in progress across the city of Los Angeles. Instead of a coordinated attempt by police to catch criminals, this dragnet is a coordinated attempt by four mobile food kitchens (that’s food truck to you, Bob) to attract hungry diners. Those mobile food kitchens are named Kogi Korean BBQ-To-Go and have pioneered a technological approach for enticing eager eaters by announcing its location on social media. Diners have since been lining up like flash mob of bees to a honey-coated hive, prompting Newsweek to hail Kogi as “the first viral eatery.” Kogi is widely acknowledged as the forerunner of the gourmet truck phenomenon, the catalyst which elevated the food-truck concept from “roach coach” to legitimate destination rolling restaurant. Founder-chef Roy Choi even made Time Magazine’s list of the 100 Most Influential People for 2016.
Kogi’s “Seoul meets Mexico City” concept has spawned a phalanx of flatterers…er, imitators across the country. And why not? Unlike so many forced attempts at fusion cuisine, the multi-cultural melding of Korean and Mexican cuisines is a culinary match made in a celestial kitchen, a logical pairing of cuisines whose contrasting elements are preternaturally complementary. Thankfully that cultural marriage made it to Albuquerque faster than the usual “land of manana” pace at which new culinary trends make it to the Duke City. For that, we can thank John Katrinak who introduced Korean fusion fare back in 2013 from a mobile food kitchen he christened Soo Bak Korean Seoul Food.
Practically since its inception, Soo Bak has been widely acknowledged as one of the metropolitan area’s best mobile food kitchens. Much like Kogi, it’s has a very active presence on social media, apprising its loyal legion of followers where it can be found. Those of us inclined to believe chasing vehicles is a practice best left for dogs and lawyers were elated when Soo Bak announced the June, 2019 launch of a brick-and-mortar version of the rolling restaurant. Soo Bak Seoul Bowl is a permanent fixture at 111 Hermosa, S.E., in the Nob Hill area, recessed by one block from Central Avenue and immediately behind Ragin Shrimp.
Fittingly the mobile version of the restaurant is stationed in the restaurant’s parking lot awaiting its next call to service. The mobile food kitchen has transitioned to a more limited schedule while Soo Bak Seoul Bowl operates Wednesday through Sunday for lunch and dinner (11AM – 9PM). A larger (by far) space (2,000 square-feet) offers the people-pleasing aspects of comfortable seating in climate controlled conditions and a more expansive menu that allows Chef Katrinak to explore and expand the boundaries of his fusion food offerings.
Soo Bak Seoul Bowl offers a “have it your way” approach to dining that lets you build your own meals. First you choose your “style,” either bibimbap, taco salad or burrito constructed with your choice of protein (Korean BBQ beef, spicy pork, sauteed mushrooms, tempura avocado, sweet chili tofu, teriyaki chicken or fire chicken), rice (white, brown or fried), toppings (sauteed daikon, sprouts, edamame, zucchini, carrots, seaweed) and sauce (red pepper, creamy avocado, sesame ginger, Sriracha lime crema, salsa roja, Sriracha, crema teriyaki). You can mix-and-match your tacos, too. The menu also offers banchan (small side dishes), eight types of kimchi and a number of Soo Bak classics such as sesame noodles and chile cheese fries. You’ll quickly discern that “fusion” goes only as far as you want to take it. It’s easy to craft a meal that’s strictly Korean, but if you want a little bit of Mexico, too, that’s easy, too.
31 August 2019: The one dish that birthed the mobile food kitchen revolution in Los Angeles was Koji’s tacos which fused Korean and Mexican culinary cultures into an “addictive harmony.” Soo Bak Seoul Bowl offers seven tacos, all made with local corn tortillas and available in mix-and-match discounted quantities of two or three (your best bet). Aficionados of Korean BBQ will quickly gravitate to the Korean BBQ Taco (lettuce, cheese, crema and Sriracha). It’s a great taco though (and it might just be my imagination), it had more of a “carbon” (food cooked on the charcoal grill) flavor when prepared on the mobile food kitchen.
31 August 2019: Diners of the vegetarian persuasion will fall in love with Soo Bak’s tempura avocado taco (sesame cabbage, Sriracha lime crema, cilantro and lime). Sheathing a buttery, soft avocado in tempura isn’t exactly a new concept, but Chef Katrinak does it better than anyone we’ve tried. It’s got a sneaky heat, just enough to tease your taste buds. If you prefer an outright attack, try the aptly named fire chicken taco (lettuce, Sriracha lime crema, cilantro and lime), a five-alarm taco made from six incendiary chiles. It’s as piquant as any taco in the metropolitan area…
31 August 2019: And the fire chicken taco might not even be the most incendiary item on the menu. That distinction probably belongs to the kimchi fire balls. True to their name, these golf ball sized orbs laced with a Sriracha lime crema are a test for your taste buds. Somehow Chef Katrinak managed to sheathe fermented flames (kimchi) within a batter without having the whole thing explode from within (due to steam, not heat). The kimchi fire balls are served on a bed of lettuce for which you might be grateful as it’s a good foil for the heat.
16 November 2019: Its literal translation from Korean is “mixed rice,” but bibimbap is so much more. Though rice is an essential element of this fun-to-pronounce dish, this is one of those entrees best described as “the whole is greater than the sum of its parts.” Those parts typically include various vegetables (known as namul), gochujang sauce (a savory, sweet, and spicy fermented condiment made from chili powder and other ingredients), meat (such as grilled steak) and in some cases, a raw or fried egg all served in a bowl. When the dish is served, diners are advised to stir all ingredients vigorously so the flavors mix well. Most Korean restaurants offer a version of bibimbap. Seoul Bowl offers eight.
Among those eight is the Paleo, perhaps the only bibimbap offering you’ll ever see without rice. Other more conventional bibimbap options are made with white rice, brown rice and fried rice. My inaugural bibimbap bowl was basically selected by closing my eyes and pointing. It was that difficult to decide which one to order. My random bibimbap bowl was fittingly called “Green Bowl” (white rice, tempura avocado, broccoli, zucchini, cilantro, creamy avocado and Sriracha lime crema. As with all composites, there are elements of this dish we enjoyed more than others. Our favorite component was the tempura avocado, four buttery avocado slices sheathed in a crispy tempura batter. Also noteworthy were both sauces–the creamy avocado and the fiery, tangy Sriracha lime crema, so good we asked for extra sauce.
16 November 2019: Sometimes I’m actually happy my Kim isn’t quite as willing to try new and unfamiliar dishes as her “I’ll try everything” husband. That’s especially true when she orders something I really like but won’t order for myself because there’s something more interesting (or more weird) on the menu. Her ordering of sesame noodles (sweet potato noodles with spinach, carrots, and onions) and bulgogi elated me–two of my favorite dishes on one plate. Though she only gave me a couple bites of each, it was enough to remind me how good they both are. Allow me one nit, however. My preference is for bulgogi served right on a hibachi where some of the beef can caramelize. Still, this was good stuff and those sesame noodles are worthy accompaniment.
16 November 2019: Sushi needs absolutely no introduction the world over. It’s become ubiquitous across the fruited plain with nearly 4,000 sushi restaurants grossing over $2 billion annually. Even as recently as fifty years ago, however, few Americans had ever heard of sushi…and if they had heard of it, they were probably appalled at the notion of eating “raw fish.” The popularity of sushi (and its resemblance to a California roll) undoubtedly made it easier for Americans to quickly embrace kimbap, which evolved in Korea under Japanese rule in the 20th century.
Unlike sushi in which vinegared rice is used, sesame oil is used to season Kimbap (sometimes called gimbap). The rice is wrapped inside a seaweed wrapping called gim, forming the basis for all types of kimbap. As with sushi, other ingredients (and not necessarily just fish) can be nestled inside that wrapping. Soo Bak’s rendition includes finely chopped vegetables and bulgogi beef served with a simple soy sauce (no wasabi). We both enjoyed the kimbap, but though it may resemble sushi, it’s just not quite as flavorful. Maybe with some wasabi…
16 November 2019: Among our very favorite items at Korean restaurants are scallion pancakes. Whether prepared at Korean restaurants such as Asian Pear or at Chinese restaurants such as Budai Gourmet Chinese, these ubiquitous appetizers never fail to make us happy. There are no scallion pancakes at Soo Bak. The closest approximation are veggie fritters, each about the size of a burger patty. Replete with vegetables and served with soy sauce, they may never replace scallion pancakes in our hearts, but they’ll more than do in a pinch.
Note: For my review of Soo Bak, the mobile food kitchen, continue scrolling down…
Soo Bak Seoul Food
111 Hermosa Street, S.E.
Albuquerque, New Mexico
Web Site | Facebook Page
LATEST VISIT: 16 November 2019
1st VISIT: 31 August 2019
# OF VISITS: 2
BEST BET: Korean BBQ Beef Taco, Fire Chicken Taco, Tempura Avocado Taco, Kimchi Fire Ball, Egg Roll, Green Bibimbap Bowl, Veggie Fritters, Kimbap, Sesame Noodles
Soo Bak Korean Seoul Food (The Mobile Food Kitchen)
When I told my friend Jim “Bubba” Chester about having discovered a terrific mobile food kitchen named Soo Bak, he became very animated. Surely, he thought Soo Bak just had to serve the Arkansas-style barbecue he craved. When I asked how he arrived at that conclusion, he explained rather matter-of-factly that the trademarked chant at his beloved alma-mater (the University of Arkansas), is ”Woooo! Pig Sooie!” and of course, the team mascot is the Razorbacks. Hence anyone should be able to see that “Soo Bak” is Arkansas-style barbecue. It nearly broke his heart to learn that instead of Arkansas-style barbecue, Soo Bak serves Korean barbecue (among other paragons of deliciousness). “How in tarnation could someone that far from the Ozarks know anything about barbecue?” he cried. Quite a bit, my friend. Quite a bit.
Korean barbecue, called “gogi gui,” more closely resembles grilling than it does the traditional low-and-slow preparation of meats throughout the fruited plain. This grilling method is distinguished by the use of a charcoal or gas grill, often build right into the dining room table itself. There diners prepare their favorite thinly sliced pork, beef, chicken or seafood. Korean barbecue is actually an overarching term encompassing a variety of marinated and non-marinated meat and seafood dishes. The two Korean barbecue dishes with which Americans are most familiar are bulgogi (thinly sliced rib eye glazed with a sweet and savory marinade) and kalbi (sliced, butterflied and marinated beef short ribs prepared over a wood fire).
Contrary to Jim’s rationale, the name Soo Bak actually translates from Korean to “Watermelon,” a fitting appellation considering the mobile kitchen conveyance plies its craft under the shadows of the Sandias. Soo Bak is the brainchild of owner-chef John Katrinak who has reinterpreted his grandmother’s and mother’s recipes so that they meld the complementary flavors of Korea and New Mexico. Those flavors work very well together! During his travels throughout the globe, the impressions he gleaned from the generosity and love many people put into their food resonated deeply with him. It’s his personal mission statement to share his foods in the spirit of that generosity and love. Mission accomplished!
You can’t help but love a mobile kitchen sporting the tag line “Korean Seoul Food,” wordplay honoring the capital of South Korea. Operating across the city since January, 2013, Soo Bak is a ubiquitous presence at the Talin Market where it sets up alongside several other mobile kitchens every Wednesday. Unlike many of its brethren, Soo Bak posts its weekly schedule on its Facebook page and can be counted on reliably to be where it’s supposed to be. Its Facebook page also lists its menu of “everyday items,” though frequently changing specials aren’t listed. Befitting a motorized conveyance with limited operating room, the menu is rather limited, but it’s the flavors and aromas that are far-reaching. As you queue up to place your order, you may want to pull a George Costanza and yank the people in front of you out of your way. That’s how ravenous the aromas will make you.
9 August 2017: Among Soo Bak’s most popular fusion of New Mexico meets Korea are Korean tacos. Available in quantities of two or three and generously engorged with your choice of Korean BBQ beef (with lettuce, cheese, crema and Sriracha), Spicy Pork (with lettuce, cheese, crema, and a side of jalapeño salsa) or sautéed mushrooms (with lettuce, cheese, crema and Sriracha). The Korean BBQ Beef taco is in rarefied company as one of the most surprising tacos I’ve had in years. Many other tacos have surprised me in their use of ingredients which don’t always work well together. Soo Bak surprised me in just how harmoniously well those ingredients coalesce into a delicious whole. The beef is impregnated with a superb smokiness, a grilled flavor with a perfect amount of char that still lets you appreciate the crispiness and freshness of the lettuce and the complementary sauces.
9 August 2017: Air Force friends and colleagues who served in Korea like to use the term “deep kimchi” when someone is in a rather sticky situation. They shared horror stories of kimchi so pungent and piquant that they couldn’t eat it. Because I could, it instantly made me one of the gang. Soo Bak offers three types of kimchi available in small and large portions: Napa cabbage, radish and cucumber. The cucumber kimchi is the complete antithesis of the sometimes cloying cucumber salad oft served with satay at many Thai restaurants. Where Thai cucumber salad is sweet and vinegary, Soo Bak’s cucumber kimchi is pungent, salty and pleasantly piquant with a nice crunchy texture that bespeaks of its freshness. It isn’t nearly as incendiary as other kimchi I’ve enjoyed, but it is a delightful accompaniment to any meal.
9 August 2017: Koreans have mastered the art of “leftovers disguised as a gourmet dish” in a popular dish known as Bibimbap, which translates from Korean to “mixed rice.” As with other Soo Bak dishes, there are three types of bibimbap available: Korean BBQ beef, spicy pork and sautéed mushrooms. The dish is described on the menu as “on a dish of steamed rice with lettuce and chilled daikon, sprouts and zucchini; topped with a fried egg and topped with red pepper sauce or sesame ginger vinaigrette.” My words won’t do justice to this dish which plays with and delights every one of your ten-thousand taste buds. Puncture the yolk and let it run across the other ingredients to maximize the intensity of your enjoyment. My choices were the spicy pork and the sesame-ginger vinaigrette, both of which interplay so well. As with the aforementioned BBQ beef, the spicy pork is grilled to the point that its exterior is nearly caramelized, the flavor of nicely-seasoned charcoal prominent. Call it “gourmet leftovers” if you will, but this is an addicting dish.
16 August 2017: There’s an unwritten rule that you shouldn’t eat more than one starch in any one meal. This isn’t as much so that you avoid bad combinations (such as potatoes and pasta) as it is so that you don’t overeat starches. Somehow Soo Bak can get away with violating this culinary faux pas. At least they do with the Sesame Noodles (chilled sweet potato noodles with spinach, carrots, onion, and sesame seeds in a sesame soy sauce) served with steamed rice. While both the sesame noodles and the steamed rice are exemplars of how each dish should be prepared, eating that much starch in one meal will rankle the ire of your cardiologist. One way to cut the starch is to add the Korean BBQ beef with the dish. Yes, the dish will still have two starches, but at least the flavor profile isn’t one-note. This is an excellent dish.
16 August 2017: Kimchi is as Korean as apple pie is American. It’s a quintessential food, one offering spicy, salty, sour, crunchy and healthy notes. With more than one hundred varieties of kimchi, there’s bound to be one to appease ever palate–and contrary to stereotype, not all are made with cabbage. That said, Soo Bak’s Napa cabbage kimchi is terrific, an exemplar of the kimchi with which most Americans are familiar. Its pungency and piquancy is courtesy of the combination of red pepper powder and several other seasoning spices. Its deliciousness is courtesy of Soo Bak’s traditional preparation. My friend Bill Resnik calls Soo Bak’s radish kimchi the very best he’s ever had. Made with ponytail radishes, it’s got a pleasant punch and delightfully crunchy texture.
Soo Bak prepares everything to order so waits are in order. If you find them at Talin, there’s a good chance you’ll run into Air Force personnel in uniform. Make sure to thank them for their service and maybe compliment them for their good taste in mobile food kitchens. Soo Bak is among the very best!
Soo Bak Foods
Albuquerque, New Mexico
Web Site | Facebook Page
LATEST VISIT: 16 August 2017
1st VISIT: 9 August 2017
# OF VISITS: 2
COST: $ – $$
BEST BET: Korean BBQ Beef Bibimbap, Cucumber Kimchi, Spicy Pork Tacos
2 thoughts on “Soo Bak Seoul Bowl & Soo Bak Foods – Albuquerque, New Mexico”
We had been sort of ignoring Soo Bak since it obviously wasn’t really Korean but clearly wasn’t specialized in watermelons (Soo Bak) and so many grounded food trucks aka mobile food kitchens aka roach coaches had been disappointments to us. We accidentally showed up Tuesday evening which their website identified as closed. It was open and packed as it fully deserved to be. The Kimchi Fireball was a fantastic head exploder. The child bride loved her Green Bibimbap Bowl & I my Fireball beef Bibimbop. I also ordered a side of cabbage kimchi which I as a kimchi lover found to be the only thing I didn’t care for but my dining companion gobbled right up. Everybody should eat here at least twice a week.
I really enjoyed the bibimbap here when I visited recently. Good flavors and a generous serve. I would love to see them start serving the dish in hot stone bowls as is traditionally done with the dish. Crisps the rice and keeps the food warm.