Roti NM Rotisserie Chicken – Albuquerque, New Mexico (CLOSED)
Google “the history of rotisserie chicken” and you’re likely to read something along the lines of “Back in 1985 a fast casual chain called Boston Market (formerly Boston Chicken) specialized in the sale of rotisserie chicken. People would pick up a pre-cooked bird along with several side dishes, and have a family dinner that felt homemade. The concept caught on quickly and 35 years later you can find these pre-cooked birds sold throughout the country in virtually every supermarket.” While the last part of that statement–“you can find these pre-cooked birds sold throughout the country in virtually every supermarket“–may be true, one megalithic retailer may be responsible for their continued growth in popularity. According to Reader’s Digest, “Costo sold approximately 101 million chickens in 2020.” That number set a record for the retailer as most rotisserie chickens sold in one year and constituted more than ten percent of the one-billion rotisserie chickens sold across the fruited plain in the year the world shut down. The price tags on Costco rotisserie chickens have read $4.99 since 2009, thanks to the warehouse’s commitment to holding the price steady. Thus far not even the “build back better” economy has managed to touch…
