El Milagro New Mexican Restaurant – Santa Fe, New Mexico
Believing “there was a void in our menu vis-a-vis the adult who wanted a higher ratio of meat to bun,” a former Vice President of product development for McDonald’s invented The Quarter Pounder in 1971. As a marketing ploy, the name Quarter Pounder quickly became a resounding success. Clever advertising campaigns convinced American consumers they were purchasing a large, beefy burger they would be challenged to finish. Had the burger been given the far less formidable christening of “Four Ouncer” we wouldn’t be talking about this McDonald’s staple forty-some years later. When it comes to burgers across the fruited plain, size does matter. Despite the caloric overachieving revelations of Supersize Me, supersized Americans seem to gravitate toward larger, meatier burgers.…