Joe’s Italian Restaurant – Farmington, New Mexico

Is it disingenuous for restaurants to label themselves with titles and sobriquets they don’t quite (or at least not quite honestly) live up to?  (Politicians do it all the time, so why not restaurants?) Is it pretentious and haughty to use labels with which English-speaking diners might be impressed even though we don’t know what they mean?  Is it instead great marketing, a clever way to increase the number of guests?   It’s something I actually ponder when visiting Italian restaurants.  For example, when our friend Greg Hamilton introduced us to “Joe’s Restaurant” in Farmington, I momentarily wondered if it could possibly be good considering its humble name. Far too many Italian restaurants label themselves as trattorias, osterias and tavolas.  Not…

Red Chilli House – Albuquerque, New Mexico

Red “Chilli” House…doesn’t “Chilli” read like a misspelled word that knocked a spelling bee contestant out of the competition?  Or like someone added one too many letter “l’s” to the already misspelled word “chili?”  Actually, that spelling (which some of us purists consider Texan) is by design.   The delightful Chinese restaurant sporting that appellation–which opened its doors in June, 2024–wouldn’t change it.  Among other things, it illustrates just how important Capsicum is in some provinces of China, particularly Sichuan and Hunan. Capsicum, as most New Mexicans know, is the genus to which all chili (chile in New Mexico) peppers and bell peppers belong. The fruit of the capsicum plant contains a chemical called capsaicin, the active ingredient that gives…