Day: August 1, 2014

For nearly twenty years–from 1954 to 1972–newspaper, magazine, radio and television advertisements for Winston cigarettes deliberated whether American smokers wanted good grammar or good taste. This was in response to catchy jingles (and if you’re over 40, get ready for an ear worm) claiming that “Winston tastes good like a cigarette should.” Grammarians took umbrage with the solecism, arguing that the word “as” was more appropriate than the word “like.” From 1974 to 1991 the advertising world introduced another vexing debate: “tastes great” or “less filling.” To entice “Joe Sixpack”‘ to Lite Beer from Miller, television ads featured retired athletes, coaches and celebrities in spirited debate as to the primary benefit of the less caloric, but ostensibly still great-tasting alternative.…