The Crack Shack – Salt Lake City, Utah
Only culinary historians would call 2020 the “year of the fried chicken sandwich.” Most of the rest of us would call 2020 the “year of the Cabrona virus” or the “year the world shut down.” During that annus horribilis, some 50 chains introduced either brand new premium chicken sandwiches or upgraded former versions. The instigator of the “chicken sandwich wars” was Chick-fil-A whose slogan boasts “we didn’t invent the chicken, just the chicken sandwich.” In response Popeyes Louisiana Chicken debuted its own crispy fried chicken sandwich and posted a mean tweet disparaging Chick-fil-A’s claim. So why did comfort seeking consumers flock to chicken chains in 2020? The answer to that question is in the question itself. During the Cabrona…