Chillz Frozen Custard – Albuquerque, New Mexico (CLOSED)
“Custard: A detestable substance produced by a malevolent conspiracy of the hen, the cow, and the cook.” Ambrose Bierce, American writer (1842-1914) The Devil’s Dictionary (1906) Ambrose Bierce’s scathing definition of custard is not necessarily an expression of his disdain for the popular frozen dessert, but an example of his lampooning of American culture and especially its lexicon. Starting in 1881, the American satirist began writing The Devil’s Dictionary in which he published alternate and usually quite acerbic definitions of common words. His biting wit and sardonic views earned him the nicknames “cackling king of cynics” and “Bitter Bierce.” There are parts of the Midwest (the Milwaukee and St. Louis areas in particular) in which Bierce’s definition of custard would…