Farina Alto – Albuquerque, New Mexico (CLOSED)
FROM FARINA ALTO’S WEBSITE: A new chapter of Italian dining is coming to the Northeast Heights this December. Cantina Hospitality Group, the team behind beloved New Mexico restaurants like Brekki Brekki, Poki Poki Cevicheria, Tamashi, Thai Boran, and Sushi King, has announced its latest concept: Pazzi Ristorante Italiano — set to open in the former home of Farina Alto. Much thought, deliberation and market research usually goes into the naming of a business, but every once in a while, one linguistic aspect or another isn’t fully explored to the nth degree. Take for example Chevrolet’s problems marketing the Nova in Latin America where the term “no va” means “it won’t go” in Spanish. Even though the Nova sold quite well, the…