Fareast Fuzion – Albuquerque, New Mexico
A Journal of Consumer Research study published in 2012 revealed that consumers equate eating meat with their concept of masculinity. To the dismay of spinach-lovers like Popeye, respondents indicated meat has a more masculine quality than vegetables. Study participants considered male carnivores to be more masculine than their vegetarian counterparts (ostensibly Bill Clinton was more masculine when he scarfed up Big Macs than he is now that he’s a vegetarian). “To the strong, traditional, macho, bicep-flexing, all-American male, red meat is a strong, traditional, macho, bicep-flexing, All-American food,” wrote the researchers. “Soy is not. To eat it, they would have to give up a food they saw as strong and powerful like themselves for a food they saw as weak…