The Farmacy – Albuquerque, New Mexico (CLOSED)
In this age of “fake news,” biased media slants and unabashed tell-alls, the one recent headline which has pleased me most comes from Bloomberg. Splashed in bold typeface was the eye-catching lead “Mom-and-Pop Joints Are Trouncing America’s Big Restaurant Chains.” Elaborating on this contention, the first paragraph reads: “Americans are rejecting the consistency of national restaurant chains after decades of dominance in favor of the authenticity of locally owned eateries, with their daily specials and Mom’s watercolors decorating the walls.” The numbers bear this out–“annual revenue for independents will grow about 5 percent through 2020, while the growth for chains will be about 3 percent.” Fittingly, I read this article during my inaugural visit to The Farmacy, a Lilliputian lair of luscious food then located on the southeast corner of the Mountain Road-Eighth Street intersection. If big restaurant chains and their well-heeled operations are the proverbial muscle-bound beach bullies who kick sand in the face of scrawny kids, The Farmacy embodies the small underdog who fights back with the only weapons at its disposal: great food and friendly service at an affordable price. The Farmacy is David to the Philistine’s Goliath, the plodding tortoise to the overly confident hare, unknown…
