Ichiban – Albuquerque, New Mexico
In an episode of Friends, Joey Tribbiani starred in a commercial released only in Japan for Ichiban men’s lipstick. His friend Chandler’s response upon viewing the commercial: “he really is a chameleon.” In Japanese, the word “ichiban” means “number one” or “the best” and can be used either as a superlative (as in the highest of quality or the very best choice) or to denote precedence or numerical order. The fictional Chinese-American detective Charlie Chan, for example, called his eldest son “number one son.” Whether meaning to denote the highest quality or precedence (ranking) among other restaurants, any dining establishment calling itself “number one” is making a pretty audacious claim. That may be especially true if that claim is made…
