Bumble Bee’s Baja Grill & Burgers – Santa Fe, New Mexico (CLOSED)
The economic malaise of recent years has prompted Americans to become more judicious on how they spend their disposable income (the little that’s left after all the usual bills, expenses and taxes are paid off). Instead of splurging on gourmet meals at high-end restaurants, Americans are going to those same high-end restaurants for a reliable old favorite that in years past would not have graced their menus. More than ever, Americans are turning to an American original, our ultimate comfort food and favorite sandwich–the hamburger–and not the “gobble and go” burgers proffered by the bastions of fast food. American consumers have made it known through their wallets and purses that despite the current economic environment, the one luxury they are not willing to cut back on is a premium burger. Technomic, a food service industry consultant, confirms that “consumers are willing to pay more for a specialty burger, especially a premium burger, than they are for a standard burger, regardless of restaurant segment.” That’s why even high-end restaurants and classically trained chefs make sure there’s a premium burger on their menu. In recent years, when restaurant traffic has consistently experienced quarter-after-quarter declines, the NPD Group, a market research expert, reports…