Henry’s Barbecue – Artesia, New Mexico
“Texas. It’s Like A Whole Other Country.” That slogan, conceived by the Texas Tourism Department, appeared on television commercials, billboards, advertisements and even license plates. It was such a hit that the Texas Department of Transportation obtained seven federal trademark registrations to protect it on everything from stickers to shot glasses. In 2014, USA Today readers declared it the “best of all state slogans,” edging out Virginia Is For Lovers” and “Kentucky Unbridled Spirit.” New Mexico’s sacrosanct “Land of Enchantment” slogan ranked fifth. Visit Artesia, New Mexico and you might just wonder if you didn’t accidentally cross over into that whole other country. As with much of Southeast New Mexico, the scrub-brushed topography closely resembles that of West Texas. It’s a different type of enchanted terrain haughty New Mexicans along the Rio Grande corridor picture as representing the entire state. Then there are the large old west bronze statues depicting cowboys and oil drillers, imagery often associated with the Lone Star State. Any image association exercise involving Texas would also include trucks, barbecue and football. As in Texas, the preferred mode of transportation in Artesia seems to be heavy-duty pickups. As for barbecue and football, Henry’s will tell you all…