Pho 505 – Albuquerque, New Mexico (CLOSED)
“Eating slowly is good for the stomach; plowing deeply is good for the fields.” ~Vietnamese Proverb Imagine if the village of Hatch was granted a trademark that awarded it exclusive rights to the name “chile.” Imagine Hatch then taking legal recourse against Chimayo, Lemitar, Jarales, et al. to prevent them from using the term. Civil war would surely ensue. A similar situation actually occurred in England when in 2013, an owner-operator of a small Vietnamese restaurant chain trademarked the term “Pho” (as well as “pho” and “PHO).” In a letter, the audacious trademark owner sent the following cease and desist request to existing restaurants: “…we have to ask all restaurants, large and small, to refrain from using the trademark Pho in their name. And with what we think is a fair amount of time to rename…” While it’s not at all unusual for a restaurant to trademark its name in order to protect its identity, this particular overreach exemplifies either bureaucrats sleeping on the job or having absolutely no knowledge of the genesis and cultural significance of pho. How, after all, can the national dish of Vietnam possibly be trademarked? How could Vietnamese restaurateurs possibly be made to stop selling…