Category: Steak

America’s highway system expansion which began in the 1930s not only “shrank” America, it introduced the entertaining, educational–some might say bizarre–phenomenon of the roadside attraction.  Entrepreneurs competed with each other to create gawk-inspiring, curiosity motivating, must-see-to-believe attractions to snare the attention of motorists and motivate them to part with some of their money.  Neon lights festooned Route 66 while fiberglass and concrete statues became part-and-parcel of America’s highways and byways.  This was true roadside art which became a part of the fabric of Americana, albeit a kitschy tradition fading with the passage of time (which aptly describes many of the statues themselves).  Among the most famous statuary art are life-sized fiberglass statues of stocky steers (corpulent cows and beefy bulls, if you prefer) which became the symbol of steakhouses along the motorways and byways.  Ironically, this statuary was not designed for use as symbology for restaurants.  In the 1950s, Bob Prewitt, a manufacturer of fiberglass trailers created life-sized fiberglass animals to prove the trailers were large enough to accommodate the real thing.  Soon the manufacture of animals became the primary focus of his business.  He created almost as many types of animals as Noah took on board his ark.  The…

Steak–even the word conjures stereotypes of power brokers in suits and ties. There’s just something about sizzling, flame-kissed beef that seems to appeal to the wheelers and dealers and movers and shakers among us. Steak may just be the ultimate power food!  That power is also wielded in the ultimate thumbing of the nose at vegetarians when carnivores emphasize that they didn’t claw their way to the top of the food ladder only to eat vegetables. Vegetarians may retort that steak is antithetical to a healthful lifestyle. To carnivores, however, it’s not as important that steak may not be good for you as it is that steak is oh so good. Meat lovers emphasize that there is nothing like a perfectly prepared steak! As a 1995 episode of Seinfeld illustrated, steak is also not just a guy thing anymore. When Jerry took a blind date to the Old Homestead Steakhouse, he admitted “I’m not really that much of a meat eater” to which his date replied “You don’t eat meat? Are you one of those…” Questions about his masculinity persisted when she ordered a porterhouse medium rare and Jerry had a salad. Some of our neighbors take their steak more…

“Did you ever see the customers in health-food stores? They are pale, skinny people who look half dead. In a steak house, you see robust, ruddy people. They’re dying, of course, but they look terrific.” -Bill Cosby Bill Cosby probably didn’t have actor Robert Mitchum in mind when describing the type of people who visit steak houses. Heralded by movie critic Roger Ebert as “one of the greatest actors of all time,” the masculine Mitchum was certainly robust (evincing strength and vigorous health) and ruddy (inclined to a healthy reddish color often associated with outdoor life), but he wasn’t the type of he-man you might envision in a steak house. Presiding over a campfire, yes, but sitting down at a restaurant, no. Over an open flame, Mitchum would, of course, be grilling a sizzling, flame-kissed slab of thick, red beef destined to overfill his plate. There would be no vegetables in sight nor would you find a tablecloth, candles or soft music. With the rousing composition “Rodeo” playing in the background, Mitchum would be heard to say, “Beef. It’s what’s for dinner!” Largely through Robert Mitchum’s compelling voiceovers, the American Beef Council has been telling America beef is what’s for…

New Mexico has been gilded with incomparable scenic beauty and an abundance of sunshine. Cerulean skies graduate in depth of color the higher above the horizon your eyes climb, interrupted only by velvety smooth red-rock outcrops and snow-capped mountains. Fiery sunsets and brilliant sunrises give the illusion that God just threw a bucket of paint into the sky while processions of wispy cloud formations provide the promise of much needed rain as they sweep past the parched escarpment. A vibrant and diverse topography provides striking contrasts in terrain. It’s easy to focus on the many reasons New Mexico truly earns the sobriquet “the Land of Enchantment.” “Glass is half empty” folks might argue that New Mexico has been “shortchanged” when it comes to water-based enchantment and would point out that “waterfall” in our blessed state means that the water falls only on occasion and in parsimonious amounts. The rest of us would retort that sometimes less is more and cite as evidence, the volcanically formed and preternaturally beautiful Soda falls in the Jemez River valley. Sometimes man creates what God didn’t provide. In November, 2006, the Falls Steakhouse launched in a new edifice just about as far northwest as you…