Horizon Bagels & Cafe – Albuquerque, New Mexico
The furthest thing you can see when you stare out into the sky––the line where the sky meets the earth––is called the horizon. Now, contemplate the faraway rainbow when it appears on the horizon. The rainbow is one of the most inspiring displays in nature–the spectacular, high-arching display of colors that stretches across the horizon at the tail end of a rainstorm. This prototypical display of the colors of the ultraviolet spectrum (red, orange, yellow, green, indigo, violet) is brought on by sunlight refracting, reflecting, and dispersing as it passes through raindrops. It’s magical! No wonder fortune –a pot of gold–and good luck are often attributed to the mysterious arching rainbow. Now study the bagel. If you slice it in half vertically then stand it up, it actually resembles a rainbow, albeit much less colorful. Don’t believe me? Study Horizon Bagels’ logo which resembles a bagel half spanning the horizon. It may not have the colors of the ultraviolet spectrum, but to Duke City breakfast and lunch goers, it represents the great fortune of delicious bagels and absolutely delicious Jewish foods. For New York, Chicago and New Jersey transplants, the horizon–that unreachable faraway point–is finally attainable. Bagels reminiscent of home…