Soo Bak Seoul Bowl & Soo Bak Foods – Albuquerque, New Mexico
Announcer: “The story you are about to read is true. The menu has been changed to showcase the delicious mashup of Korean and Mexican cuisines. Roy Choi: “This is the city: Los Angeles, California. I work here. I’m a chef.” Since 2008, there’s been a dragnet in progress across the city of Los Angeles. Instead of a coordinated attempt by police to catch criminals, this dragnet is a coordinated attempt by four mobile food kitchens (that’s food truck to you, Bob) to attract hungry diners. Those mobile food kitchens are named Kogi Korean BBQ-To-Go and have pioneered a technological approach for enticing eager eaters by announcing its location on social media. Diners have since been lining up like flash mob…