Burque’s Burgers & Dawgs – Albuquerque, New Mexico (CLOSED)
A 2016 quality of life survey conducted by the city of Albuquerque revealed that denizens of the Duke City are split pretty much down the middle when it comes to the nickname “Burque” (which, by the way, is NOT pronounced “burr-key” though you’ll be forgiven if you can’t roll your r’s). 28-percent of respondents viewed the sobriquet favorably while 28-percent had an unfavorable impression and 35% were neutral. Residents of the Northeast Heights viewed the nickname less favorably than did dwellers of North Valley, downtown, west side and UNM areas. The survey did not address former Mayor Marty Chavez’s 2007 branding efforts to replace Burque with a more generic city nickname, “The Q.” In response to Mayor Chavez’s perceived folly, a grassroots cultural resistance movement arose. Sporting plain red tee-shirts emblazoned with the words “¡SOY DE BURQUE!, or “I am from Burque,” the movement’s members garnered worldwide support, particularly from former Burqueños. In an interview with The Alibi, the movement’s founder declared, “The Q, more than anything, represents not having a voice. Burque–it’s a name that has been given by the people over generations, and it’s always sort of existed. The Q, the fact that they’re trying to make it…