Eli’s Place (formerly Sophia’s Place) – Albuquerque, New Mexico (CLOSED)

NOTE: In March, 2018, Sophia’s Place reopened.  Please click here for the updated review. Picture yourself as a first-year marketing student assigned by your professor to perform a marketing analysis of Eli’s Place and its enigmatic chef-owner Dennis Apodaca. Essentially you’ve got to figure out the rhyme and reason behind the restaurant’s success. “Easy assignment,” you think to yourself, “Eli’s Place is successful because it serves some of the best, most delicious food in Albuquerque.” Your research quickly reveals, however, that Eli’s Place actually violates many of the time-honored, trusted and fundamental marketing tenets of growing and successful businesses. From a marketing perspective, it just shouldn’t work as well as it does. Any Marketing 101 student can tell you, for…

Los Chavez Cafe – Belen, New Mexico (CLOSED)

Vamos todos a Belen Con amor y gozo. Translated from Spanish, those words–lyrics to a traditional New Mexican nativity song–mean “Let’s all go to Bethlehem with love and joy.” In villages and cities throughout Northern New Mexico, peregrines sing that song as they reverently process from house-to-house reenacting the Gospel of Luke account of Mary and Joseph and their search for shelter. Peregrines repeat their search every night during the nine days preceding Christmas, culminating with Midnight Mass on Christmas Eve. Known as “Las Posadas” this Catholic tradition often incorporates farolitos, lighted candles weighted with sand in paper bags which light the way for the peregrines and the Christ child yet to be born. You couldn’t blame the Belen Chamber…

Shake Foundation – Santa Fe, New Mexico

If it seems there’s a glut of restaurants brandishing a much-hyped and often self-glossed as “best” version of New Mexico’s fabled green chile cheeseburger, it won’t surprise you to read that yet another purveyor of the Land of Enchantment’s sacrosanct sandwich entered the fray in January, 2014. What might surprise you is its most worthy motto and raison d’etre: “Dedicated to the preservation of the original green chile cheeseburger.” Just what exactly does that mean? If, like me, your initial inclination is to question why at its pinnacle of popularity, the green chile cheeseburger needs to be preserved, you’re missing the point. Likewise, the motto has nothing to do with mimicking the burgers crafted by New Mexico’s two claimants to…

Loyal Hound Pub – Santa Fe, New Mexico (CLOSED)

“It’s me or the dog!” That’s the ultimatum my friend Eric was given by his then-fiancee. It was one of several augurs of an ill-fated marriage only my friend with the rose-colored-glasses failed to see. Three years later as the divorce was finalized, Eric tearfully realized he had made the wrong decision. A dog’s loyalty can never be questioned. A spouse’s eyes and heart can–and often do–wander as had been the case in this troubled marriage. Psychology professor Stanley Coren correctly postulated that “the greatest fear dogs know is the fear that you will not come back when you go out the door without them.” You can only imagine the heartbreak Pepper, Eric’s dog, felt when left in the care…

Apple Tree Cafe – Corrales, New Mexico

Apple trees have had a bad rap ever since a conniving serpent (probably a lawyer or politician in disguise) in a verdant paradise beguiled Eve into taking a bite of the fruit of the “tree of the knowledge of good and evil.” Never mind that Genesis does not specifically mention an apple as having been the forbidden fruit, for some reason (perhaps collusion among grape growers), religious art has always depicted the apple as the one fruit God prohibited Adam and Eve from touching or eating “lest you die.” The apple tree’s nefarious reputation took another nasty hit when an orchard of apple trees hurled fruity missiles at Dorothy and her friends as they made their way to Oz. Dorothy…

Casa Diaz – Bernalillo, New Mexico (CLOSED)

The siren song of a small town living has always appealed to Irma Rodriguez who just can’t see herself in the big city. Having grown up in Gallup, New Mexico, she appreciates the sense of community–the extended family feeling of really getting to know her neighbors. It’s an attitude she imparts to guests at Casa Diaz Mexican and American Grill, the Bernalillo restaurant she and husband Jesus launched in August, 2016. For her, the term “locally owned and operated” is deeply rooted, a reflection of her upbringing in and around family owned and operated restaurants in Gallup. Irma’s grandmother served for decades as the tortillera at the legendary Jerry’s Cafe in Gallup. Later when Irma herself worked at Jerry’s, she…