Davido’s Pizza – Rio Rancho, New Mexico
Some might call the American Realty and Petroleum Company (AMREP for short) a pioneering visionary for its early 1960s purchase of over 50,000 acres on the dusty Sandoval County plains that are now Rio Rancho. Others use different–and not necessarily as complimentary–adjectives to describe the land speculator whose clever marketing attracted hundreds of New Yorkers (among others) to the then untamed western fringes overlooking the Rio Grande. They came because Rio Rancho was a “lucrative investment” with half acre lots going for under $800 in the 1960s. They came because Rio Rancho offered “fishing, camping, swimming and golfing in a place where the sun shone 360 days a year.” They came to live in an area which sloped “among the greenest, most fertile valleys in the world.” Middle income retirees from New York initially made up a significant percentage of Rio Rancho’s population, earning the community the sobriquet “Little New York.” The nickname is still bandied about even though Rio Rancho’s population is comprised of people from all over the country. In its first decade, the fledgling newcomer became the sixth largest city in New Mexico and by 1990, the census indicated the city had grown to more than 32,000…