Gino’s East of Chicago – Lake Zurich, Illinois
Ostensibly no one knows more about a city’s best dining destinations than the taxi drivers who ferry famished fares there…or at least, that’s the theory. The original Gino’s East was founded in 1966 by taxi drivers who lured away the pizza chef at Chicago’s Pizzeria Uno and started their own pizzeria. Gino’s East now relies on those taxi drivers for those precious and essential word of mouth referrals when passengers inquire as to the best pizzeria in a city of outstanding pizzerias. Once a year, the original Gino’s East rewards cabbies for those referrals by giving them a free personal pan pizza. That’s just a little bit of marketing genius, but in a blue collar city, slick marketing isn’t good…