Kingfish Hall – Boston, Massachusetts (CLOSED)
“Endorse what you love.” That’s the message NASCAR driver Tony Stewart delivers to Eric Estrada, Carrot Top and a host of other candidates the stature of which usually grace Dancing With The Stars and other dreadful reality shows. If the television commercial is to be believed, what Stewart loves is Burger King, the fast food sponsor who supplanted Subway on the hood of his car and which is now paying for Stewart’s love. What it seems celebrities, including celebrity chefs, love most is having their names and smiling countenances visible to the general public and getting paid wheelbarrow’s full of money for the privilege. Do you really believe Food Network glitterati Guy Fieri loves TGI Fridays or that Applebee’s can really execute Tyler Florence’s recipes? Television commercials would have you believe that (then they’d also have you believe the myth about honest politicians, too). Some celebrity chefs not only “sell out” to the corporate cabal, they leave the chef work to someone else (an underpaid “executive” chef) and begin to proliferate the myth that is them by becoming restaurant impresarios. It doesn’t take long before the celebrity chef’s name adorns the marquee of several restaurants, sometimes in several cities. Sure…