El Milagro New Mexican Restaurant – Santa Fe, New Mexico
Believing “there was a void in our menu vis-a-vis the adult who wanted a higher ratio of meat to bun,” a former Vice President of product development for McDonald’s invented The Quarter Pounder in 1971. As a marketing ploy, the name Quarter Pounder quickly became a resounding success. Clever advertising campaigns convinced American consumers they were purchasing a large, beefy burger they would be challenged to finish. Had the burger been given the far less formidable christening of “Four Ouncer” we wouldn’t be talking about this McDonald’s staple forty-some years later. When it comes to burgers across the fruited plain, size does matter. Despite the caloric overachieving revelations of Supersize Me, supersized Americans seem to gravitate toward larger, meatier burgers. Burgers tipping the scales at a half-pound or more are now considered puny. In fact, according to the Centers for Disease Control, since the 1950s, the weight of the average fast-food burger has grown more than threefold, from 3.9 ounces to 12 ounces. That’s three times the size of the Quarter Pounder. The burgers at El Milagro New Mexican Restaurant in Santa Fe would kick sand in the face of the Quarter Pounder. They’re the proverbial musclebound bodybuilder to the…