El Milagro New Mexican Restaurant – Santa Fe, New Mexico
Believing “there was a void in our menu vis-a-vis the adult who wanted a higher ratio of meat to bun,” a former Vice President of product development for McDonald’s invented The Quarter Pounder in 1971. As a marketing ploy, the name Quarter Pounder quickly became a resounding success. Clever advertising campaigns convinced American consumers they were purchasing a large, beefy burger they would be challenged to finish. Had the burger been given the far less formidable christening of “Four Ouncer” we wouldn’t be talking about this McDonald’s staple forty-some years later. When it comes to burgers across the fruited plain,…